Neev नींव
The AI friend every child deserves.
India's first culturally-rooted AI soft toy companion for children aged 3–10.
Voice-first. Screen-free. Built in India. Built for the world.
A generation growing up
without a real foundation.
Average daily screen time for Indian children under 10 — mostly passive, mostly English, mostly forgettable
Indian children aged 3–8 have no access to quality early-learning stimulation at home
cultural roots — Alexa, Google Home, ChatGPT don’t speak Hindi natively, don’t know Panchatantra, don’t understand a child’s India
of AI toys tested globally in 2025 failed basic child safety guardrails (Source: US PIRG, Nov 2025)
Children don't need more content. They need a companion who builds them from the ground up.
Neev — नींव — Foundation
A voice-first, screen-free AI soft toy companion built from scratch for Indian children — and engineered to grow with every child on earth.
Talks
48kHz studio-quality voice AI in Hindi and 30+ languages. Understands your child. Remembers them across every conversation.
Teaches
8 specialist AI personas. 6 daily interaction modes. NCERT-aligned curriculum content that grows with your child through school.
Protects
Zero-knowledge architecture. DPDP Act compliant. Multi-layer AI safety guardrails. Real-time parental monitoring — always on, always transparent.
One soft toy. Eight minds.
Six modes. Thirty languages.
Hardware Specifications
- Voice-interactive AI soft toy — ages 3–10
- ESP32-S3 voice module with MEMS microphone
- 48kHz studio-quality audio output
- Wi-Fi connected with offline story fallback
- Hypoallergenic, baby-grade plush fabric
- USB-C charging · 48-hour standby battery
- BIS certified · ISI marked
- Retail price: ₹8,000
6 Daily Modes
8 AI Personas
Command centre for the
modern Indian parent.
The most comprehensive parental oversight system in the AI toy category — globally.
Inclusion by Design
Shorter chunks, movement breaks, executive function coaching
Literal language, predictable flow, sensory-safe content
Articulation exercises, phonics-friendly, confidence reinforcement
Advanced reasoning, deep-dive topics, open-ended exploration
No other AI companion in the world — at any price point — offers all four neurodivergent support modes together.
4 Layers of Protection.
Zero compromises.
Input Guardrails
Every message scanned for unsafe content, profanity, and age-inappropriate topics. Parent-defined custom word blocks enforced.
Prompt Injection Shield
28 regex patterns detect jailbreaks, system prompt extraction, role overrides, and API key fishing. All blocked silently.
Output Sanitization
AI responses sanitized before delivery. No URLs, no markdown exploits, no external links. Content verified as age-appropriate.
Real-Time Alerts
Emotional distress, bullying indicators, and safety concerns trigger instant parent alerts with severity levels.
A ₹25,000 crore window.
Right now.
Why the window is open right now
We sit in a category of one.
Bondu raised $5.3M seed (Makers Fund, Samsung Ventures) with one personality, one language, no Indian market presence. Neev has eight personalities, thirty languages, and India's entire cultural substrate built in.
The cost of building
one Neev.
AI & Software
- LLM inference
- TTS/STT processing
- Cloud hosting
- OTA updates
Hardware & Chipset
- ESP32-S3 module
- MEMS microphone
- Speaker driver
- Battery + USB-C
Soft Toy & Manufacturing
- Baby-grade plush
- Assembly & QC
- Packaging
- BIS certification
Three plans. Every Indian
family has a Neev.
- 15 min/day
- Buddy persona only
- 3 stories/week
- Basic safety guardrails
- Unlimited daily use
- All 8 AI personas
- All 6 daily modes
- Full parent dashboard
- NCERT curriculum
- 30+ languages
- Session memory
- Everything in Pro
- 1:1 expert sessions
- Personalised learning plan
- Priority support
- Custom voices
Hardware + subscription
+ B2B.
Device Sale
~50–60% margin, one-time purchase
Pro Subscription
₹9,588 ARR/family, 70%+ margin
Max Subscription
Premium families + NRI + corporate
B2B Schools
Anganwadis, CBSE, edtech bundles
Win Indian parents first.
Then the world.
Beta & Validate
- 100 families
- 4 cities
- NPS 65+ target
- Iterate on feedback
D2C India Launch
- Amazon / Flipkart / FirstCry
- 1,000 units
- WhatsApp communities
- Influencer partnerships
Scale & Expand
- Regional languages
- Croma / Hamleys retail
- Series A
- South Asia + diaspora
Built. Validated.
Ready to scale.
Completed
- Full voice AI pipeline (STT → LLM → TTS) working end-to-end
- 8 AI personas with distinct personalities and knowledge domains
- 4-tier safety guardrails with prompt injection shield
- Real-time parental dashboard with sentiment analysis
- 4 neurodivergent support modes (ADHD, Autism, Speech, Gifted)
- NCERT-aligned curriculum content for ages 3–10
- 30+ language support via Sarvam AI integration
- DPDP Act compliant zero-knowledge architecture
What Seed Funding Unlocks
₹5.5 Crore. 10% dilution.
Three-tranche structure designed to maximise flexibility.
Friends & Family
Angel
VC
₹5.5 Crore.
Every rupee accountable.
Every child deserves
a Neev.
“The first generation that grows up with AI will either be shaped by it — or left behind by it. Neev is India's answer.”